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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary. “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

Metrics 242
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10 ways to kill your IT culture

CIO

Without a strong IT culture, inspiring IT teams to extend beyond their “run the business” responsibilities into areas requiring collaboration between business colleagues, data scientists, and partners is challenging. Additionally, 84% of leaders believed their organizations had strong teamwork compared to 60% of team members.

Culture 211
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From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach

TechCrunch

Software consultant Andrew Drach’s two companies Callentis and Solwey demonstrate his entrepreneurial skills, but his clients also value his educational background, as we learned through TechCrunch’s survey to identify the best software consultants for startups. How is your team structured?

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Astro emerges from stealth to connect Latin American developers with US tech companies

TechCrunch

Astro , a startup helping companies to build and manage developer teams with talent from Latin America, today exited from stealth with $13 million in Series A funding contributed by Greycroft with participation by Obvious Ventures and other unnamed investors. million by 2030. based tech companies.

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5 ways to improve mental health for software developers

TechCrunch

Lorna Mitchell is head of Developer Relations at Aiven , a software company that combines the best open source technologies with cloud infrastructure. I have worked remotely in technology for over a decade, and I’ll share my tips for how fast-paced technical startups can take good care of their software development talent. Contributor.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with. .”

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.