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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Last year, 34% of survey respondents said they were using a flexible pricing model. This year, that figure rose to 45%.

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Nigerian one-click checkout platform OurPass raises $1M pre-seed, wants to build ‘Fast for Africa’

TechCrunch

In fact, as of 2019, 70% of Nigerians in a survey said they prefer cash on delivery options to making online payments. “We did not want to defeat our USP of one-click checkout by allowing consumers to try to check out in one-click only for them to see their cards flagged as fraudulent,” Eze said.

USP 197
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You Unique Selling Proposition, An Essential Ingredient To Success

Women on Business

Knowing your USP enables your clients to know exactly what they are getting and what you are selling. Your USP is the benefits and positioning that has you stand out from the crowd. do surveys with your current clients and ask them directly what they would like you to produce or services that you can provide to them.

USP 71
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Protect Your iOS Devices with Cortex XDR Mobile

Palo Alto Networks

workers say mobile phones or tablets help them be productive at work, according to a broad 2021 survey. Or you’ve received messages saying that you need to click a link to complete a USPS shipment. Whether employees are working at home, from a café, or in a corporate office, they often have a phone within reach, and for good reason.

Mobile 98
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10+ Ecommerce Mistakes Every Owner Make When Selling Online

Xicom

You should not be pouring down the drain of your resources on developing custom solutions to the challenges you face unless that customization has a crystal clear and direct impact on your branding along with an ability to offer a Unique Selling Proposition (USP). This is subtle yet a substantial difference.

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6 Vital Essentialities for a Startup E-commerce Business to Succeed

Openxcell

Your unique selling point (USP). Satisfaction surveys to get an insight. Impact of other sectors on your industry. Targeted customer segment. Biggest and nearest competitors. Micro and Macro factors affecting your business. Government laws and jurisdiction. Potential of the business. And if you haven’t, what are you waiting for?

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eCommerce Shipping: Main Challenges and Technological Solutions

Altexsoft

Another survey from digital consultancy Avionos for eMarketer found that 62 percent of US online shoppers chose fast shipping as a main factor for a positive retail experience, followed by an easy delivery process (54 percent). The biggest carriers are quite well-known and include USPS, FedEx, DHL, and UPS. Choose a solution.