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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. Use multiple mediums to communicate your USP. This is a rookie mistake. Fine-tune your differentiator.

USP 105
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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. To gather advice and insights, she interviewed: Julio Lopez, director of client strategy, retail practice lead, Movable Ink.

Study 248
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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Becca queried 35 investors to get their 2023 predictions on a number of VC-related topics , including capital deployment strategies, web3/crypto and what will happen with valuations. Startups and VC.

Company 232
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Nigerian one-click checkout platform OurPass raises $1M pre-seed, wants to build ‘Fast for Africa’

TechCrunch

But after several instances of payment gateways flagging many cards used by OurPass consumers and failed card transactions, the company chose to adopt a wallet strategy and created an application for consumers. “Hence the reason why we had to build our system on a wallet system to enable that one-click checkout.”

USP 197
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Thursday snags $3.5M for a dating app that’s live once a week

TechCrunch

Users can upload five photos (either from social media apps like Facebook or their phone’s camera roll) — and share some “topline information” about themselves. While the USP of the app is a ‘one day a week’ limit there is, of course, an option to pay to get a little more access.

USP 213
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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

The Costco experience isn’t what it used to be, US auto manufacturers continue to struggle, the banking industry has been crippled, and government agencies (pick one…USPS, IRS, DMV, etc.) often evoke feelings of hatred at the mere mention of their name. I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. Decide on a USP. You have to provide potential customers with a reason to check out the business, and a USP helps to stand out from the crowd. Consider the following picks: Social media. Pay-per-click ads.

USP 52