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How to Develop a Small Business Social Media Strategy

Women on Business

Reader Submission small business small business marketing small business social media social media social media marketing social media strategy'

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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. Does everyone want to be a landlord, or what?

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Three Essential Components of Small Business Sustainability Strategies

CEO Insider

Small business sustainability strategies don’t just promote energy efficiency and social responsibility. They can improve a brand’s reputation, particularly with younger, socially conscious consumers. It involves reducing a business’s carbon footprint and maintaining long-term operational and financial health.

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

If you run an ecommerce site, you could have your own set of collectibles such as t-shirts, cups, stickers, buttons or some other small bit of swag that’s part of a limited-time collection (for example: orders over $100 get a free t-shirt, each order gets you a different t-shirt, collect them all!). Check the ROI.

Media 157
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OpenPhone rings up $14 million to put your work phone in an app

TechCrunch

We have all kinds of social media for our personal lives, Slack for chatting with our co-workers, Discord for gaming and other communities, and Zoom and FaceTime for when we want to look someone (almost) in the eyes. But the business phone has been mostly stuck in the past. Communication tools are evolving quickly.

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Daily Crunch: ‘Things don’t look good’: Y Combinator sends founders a 10-point survival strategy

TechCrunch

A smattering more: Spend now, pay later : Untapped Global wanted to rethink the collateral gap for African companies by allowing small businesses to use their ongoing revenues as collateral, Mike reports.

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Big Thinking for Small Business

Women on Business

Your budget may have limitations, but your imagination doesn’t, so just because you own a small business doesn’t mean you’re off the hook for big thinking. If you want to get noticed in a noisy world, your message needs to be better, not louder. And, it needs to be delivered with polish and panache. Or, big execution.