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Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard. consumers on both coasts.
Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. To gather advice and insights, she interviewed: Julio Lopez, director of client strategy, retail practice lead, Movable Ink.
So grocery freshness is an especially difficult USP for such apps to compete on. Membo’s bet is that delivering quality groceries is ultimately the more sustainable app business to be in. The question then is how large is the market for freshness and quality in the grocery space versus hyper-quick, push-button convenience.
Make the Move to an Eco-Friendlier Future Just a decade or so in the past, a business focused on ensuring sustainability across its supply chain and choosing to lower its carbon footprint wherever possible was firmly in the minority, both in this country and overseas.
Likewise, suppose you are starting a retail store. Mapping out the start-up costs beforehand will prove viable for the sustainability of your business model. Once you gather and utilize this information, you can devise and communicate your Unique Selling Point (USP) with your target audience. Select the right business partners.
Here, convenience comes from providing the sought for products (and quality) that’s simply harder for your customers to come by through more traditional retail (or less specialist) grocery buying channels. “Basically our USP does not revolve around how fast we deliver a product.
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