CIO
JANUARY 14, 2025
To counter such statistics, CIOs say they and their C-suite colleagues are devising more thoughtful strategies. Here are 10 questions CIOs, researchers, and advisers say are worth asking and answering about your organizations AI strategies. How does our AI strategy support our business objectives, and how do we measure its value?
CIO
OCTOBER 15, 2024
In today’s rapidly evolving technological landscape, the role of the CIO has transcended simply managing IT infrastructure to becoming a pivotal player in enabling business strategy. This article delves into the six steps of delivering a successful IT strategy.
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CIO
JANUARY 14, 2025
Current strategies to address the IT skills gap Rather than relying solely on hiring external experts, many IT organizations are investing in their existing workforce and exploring innovative tools to empower their non-technical staff. Using this strategy, LOB staff can quickly create solutions tailored to the companys specific needs.
CIO
NOVEMBER 19, 2024
As enthusiasm for AI and generative AI mounts, creating a winning AI strategy to help reduce operating costs and increase efficiency is easily topping the priority list for IT executives. Organizations need a broader data strategy to fuel AI, which includes embracing holistic data hygiene and governance strategies.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. On the surface, this is an accurate statement.
CIO
DECEMBER 16, 2024
As Saudi Arabia accelerates its digital transformation, cybersecurity has become a cornerstone of its national strategy. Saudi Arabias comprehensive cybersecurity strategy focuses on strengthening its infrastructure, enhancing its resilience against cyber threats, and positioning itself as a global leader in cybersecurity innovation.
CIO
OCTOBER 29, 2024
Future-Proofing : Prepare teams for future challenges with forward-looking training programs. This initiative not only helps organizations optimize their unspent training funds but also boosts their long-term security strategies. About INE INE Security is the premier provider of online technical training for the IT/IS industry.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. But getting a program off the ground successfully doesn’t have to be a daunting task. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
Each panelist will present and discuss actionable strategies for making data as consumable as possible by everyone in the organization and for increasing data velocity for faster insights using a semantic layer. The impact that data literacy programs and using a semantic layer can deliver.
Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health
Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: Data Robot
As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams.
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Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs. Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Download the guide.
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Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data. You’ll learn: What voice of the customer programs are and why they matter.
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