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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. Use multiple mediums to communicate your USP. This is a rookie mistake. Fine-tune your differentiator.

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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

It works with both the USPS and a network of local carriers to serve the customers in its current footprint, which is about 100 million U.S. At present, around 10,000 consumers have used Olive, ahead of any large-scale marketing and customer acquisition efforts on the startup’s part. consumers on both coasts.

Apparel 214
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CommonGround raises $25M for immersive video avatar technology that doesn’t rely on VR gear

TechCrunch

CommonGround’s bet is that the experience could be better, and when people are presented with an easy way of having that, they will use it. “There is Zoom and there are phone calls, but we think there is a big aspect of remote meetings [not being addressed by technology today],” said Bassan-Eskenazi.

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The USPS Lesson

Women on Business

Part of being at the helm of the organization is knowing when someone isn’t a fit; giving them a job in perpetuity hurts your business present and your business future. As managers we set goals and applaud when goals are exceeded, but what do you do when they aren’t achieved? Be proactive about change.

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Grocery delivery startup Membo is hungry to build a Europe-wide, local food producer network

TechCrunch

Estonia-based Membo — which is backed by Y Combinator and will be presenting at the incubator’s Summer 2021 Demo Day next week — is aiming to take a slice of the premium end of grocery shopping in Europe and a bite out of supermarket giants’ continued dominance of the traditional weekly food shop. .

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The Station: Rivian trims its workforce and a supply chain-tainted earnings season begins

TechCrunch

Welcome back to The Station, your central hub for all past, present and future means of moving people and packages from Point A to Point B. Kodiak Robotics completed a commercial run between Texas, California and Florida for 10 Roads Express , as part of a pilot program with the USPS mail carrier. Listen up founders!

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Pitch Deck Teardown: WayRay’s $80M Series C deck

TechCrunch

“What makes us stand out” — USP slide. Image Credits: WayRay (opens in a new window) I loved the way the company presents its plans and its milestones to date in a really simple road map (pun intended). Cover slide. Our Mission — Mission slide. Graphic slide. Past investor slide. Super clear road map.