After 30 years, ‘Crossing the Chasm’ is due for a refresh
TechCrunch
JUNE 10, 2021
This framework for marketing technology products has been one of the canonical foundational concepts to product-market fit for the three decades since it was first published in 1991. Why is it that in recent years, wild-eyed optimistic VCs and entrepreneurs keep undershooting market size across the tech and innovation sector?
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