Butter raises $7M to end ‘accidental’ customer churn due to payment failure
TechCrunch
DECEMBER 1, 2021
It was there that he realized there was an astounding number of subscriptions that failed to renew or even go through to begin with due to payment-related issues. The accidental churn is often not just due to problems with renewals, where people get frustrated by failed attempts to charge their credit card, for example. to $5 million.
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