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Mobile Benchmark: Are error rates hurting your mobile conversions?

CIO

Quantum Metric’s latest mobile benchmark report, “ How Mobile Performance Builds Consumer Confidence ,” unpacks the concerns consumers have, the opportunities to grow mobile conversions, and how mobile can finally take center stage in the e-commerce world. The secret? Visibility.

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Homa raises another $100 million for its data-driven mobile gaming tools

TechCrunch

Homa partners with indie mobile game studios so that their games are perfectly optimized to become a hit game on the App Store and Google Play. With Voodoo , Homa is one of the companies that have turned mobile gaming development into a methodical, data-driven process. The company’s metrics are mind boggling.

Games 355
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Mobile gaming startup Homa Games raises $50 million

TechCrunch

Just days after Voodoo acquired Beach Bum , another French mobile gaming company has news to share. Homa Games specializes in hypercasual, casual and board games, a segment of the mobile gaming industry that requires a methodical, technology-driven approach. Homa Games is raising a $50 million Series A round led by Northzone.

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5 digital tips for peak shopping season

CIO

To help your brand stay ahead, we’ve gathered some tips directly from Quantum Metric customers, who represent 40% of the worldwide internet users. Canadian Tire worked with Quantum Metric to optimize promo codes to drive a 40% increase in online sales. This ensures customers can find what they’re looking for, reducing frustration.

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Walmart invests $200 million in Indian mobile payments giant PhonePe

TechCrunch

PhonePe, to be sure, is the clear leader in the mobile payments market on UPI, a network built by a coalition of retail banks in India. The startup doesn’t expect to turn EBIDTA positive, a key profitability metric, until calendar year 2025, KMPG wrote in its valuation report. It competes with Google Pay and Paytm.

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Indian gaming platform Mobile Premier League valued at $945M in $95M fundraise

TechCrunch

Mobile Premier League (MPL) has raised $95 million in a new financing round, just five months after it secured $90 million as the two-and-a-half-year-old Bangalore-based esports and gaming platform looks to grow in international markets. Indian mobile gaming platform Mobile Premier League raises $90 million.

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Sofy raises cash to grow its no-code mobile app testing platform

TechCrunch

Sofy , a startup developing a testing platform for mobile app devs it claims is used by Microsoft, today closed a $7.75 “We have a dataset of over 17,000 publicly available mobile apps to enhance our no-code platform and improve the resilience and efficiency of applications. Image Credits: Sofy.

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