How to Create a Powerful Unique Selling Proposition (USP)
Kaseya
NOVEMBER 22, 2021
Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. Use multiple mediums to communicate your USP. This is a rookie mistake. Fine-tune your differentiator.
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