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Current thoughts on social media

Martin Fowler

It's now been a year since The Muskover, what does my use of social media look like now, both as a reader and a writer?

Media 279
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Why Marketers Are Spending Less on Social Media

Harvard Business Review

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

Media 138
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Social media giants urged to tackle data-scraping privacy risks

TechCrunch

’s ICO, Canada’s OPC and Hong Kong’s OPCPD, has urged mainstream social media platforms to protect users’ public posts from scraping — warning they face a legal responsibility to do so in most markets. A joint statement signed by regulators at a dozen international privacy watchdogs, including the U.K.’s

Media 220
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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. We have our own supply chain and we have the power to distribute brands across Asia via our social commerce and live distribution platforms.

Social 244
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Google’s new tools help discussion forums and social media platforms rank higher in search results

TechCrunch

Google today introduced new tools for website owners, including those running social media sites and discussion forums, who want to better elevate their content in Google’s search results.

Media 228
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Omneky uses AI to generate social media ads

TechCrunch

Meet Omneky , a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. As soon as customers approve a new ad, it is automatically uploaded and displayed on social platforms — Facebook, Google, LinkedIn and Snapchat. After that, you are back to square one.

Social 227
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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.