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AI market evolution: Data and infrastructure transformation through AI

CIO

Currently, enterprises primarily use AI for generative video, text, and image applications, as well as enhancing virtual assistance and customer support. This allows organizations to maximize resources and accelerate time to market. Other key uses include fraud detection, cybersecurity, and image/speech recognition.

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Video creation and editing platform InVideo raises $15 million

TechCrunch

InVideo, a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide. In the year since its launch it has amassed more than 800,000 users who have created videos in over 75 languages.

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4 video content tips for your startup’s growth marketing

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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NFTs could bridge video games and the fashion industry

TechCrunch

Because some of the most profitable NFTs are produced by celebrities with teams , it makes sense that music corporations, fashion brands and designers are venturing into the NFT market as well. Real-life fashion brands use NFTs for marketing in virtual worlds like Minecraft , plus several Atari and Microsoft video games.

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How to implement a video SEO strategy

TechCrunch

Good content today also includes video. A video SEO strategy is no longer optional to driving growth — it’s absolutely necessary. Video drives traffic and leads. One of the fastest ways to get people to notice your content is through video. Why is video good for SEO? How to implement a video SEO strategy.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Slack backs Videowise’s approach to creating interactive, shoppable videos

TechCrunch

The concept of “shoppable videos” has been around for at least a decade, with some big companies, like Showroom, Firework , Vimeo , YouTube and Klarna getting in on the action. The latest attracting investor attention is e-commerce video platform Videowise , founded by Romania-born product designer Claudiu Cioba in 2021.

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