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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

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Escorts Kubota enlists AI to reinvent railway, construction, and agriculture

CIO

Instead, Kakkar has created pillars each project must fall into: customer service, predictive maintenance, supply chain digitization, and personalized marketing. AI in action One such project that Escorts Kubota has pursued concerns personalized marketing.

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Amsterdam’s Crisp, an online-only supermarket, raises €30M Series B led by Target Global

TechCrunch

Crisp says its USP is seasonal products sourced directly from 600+ small and high-quality producers at an affordable price in the Netherlands. The European grocery market is currently worth €2 trillion, but access to customers for high-quality, smaller producers is still tricky and blocked by incumbents. million to date.

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Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A

TechCrunch

Curtsy , a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.

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Sales scheduling platform Chili Piper raises $33M Series B funding led by Tiger Global

TechCrunch

Chili Piper has a number of different tools for businesses to schedule and calendar accountments, but its key USP is in its use by “inbound SDR Sales Development Representatives (SDR)”, who are responsible for qualifying inbound sales leads. It’s used by Intuit, Twilio, Forrester, Spotify and Gong.

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Richard Branson backs Lightyear as UK stock trading platform launches into Europe

TechCrunch

To power the expansion, which will see Lightyear land in 19 new markets, including the Baltics and much of Western Europe, London-based Lightyear has also raised $25 million in a Seres A round of funding led by U.S. Lightyear , a U.K. fintech startup that promises consumers commission-free trading on U.S. launch plans back in 2020.

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