Martin Fowler
AUGUST 24, 2023
Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests. This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes.
Palo Alto Networks
NOVEMBER 14, 2024
Leveling Up, Efficiency and Cybersecurity Marketing leaders have traditionally been collaborative, using partnerships to extend the brand and find new markets and users. The role of marketers has expanded beyond brand awareness, lead generation and customer engagement.
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CIO
OCTOBER 29, 2024
The topics of technical debt recognition and technology modernization have become more important as the pace of technology change – first driven by social, mobile, analytics, and cloud (SMAC) and now driven by artificial intelligence (AI) – increases. This phase brings with it rapid changes in technologies, processes, and roles.
CIO
NOVEMBER 4, 2024
Artificial Intelligence (AI), a term once relegated to science fiction, is now driving an unprecedented revolution in business technology. The Nutanix State of Enterprise AI Report highlights AI adoption, challenges, and the future of this transformative technology. Nutanix commissioned U.K. Nutanix commissioned U.K.
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In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?
CIO
OCTOBER 16, 2024
What excites me is the critical role technology plays in enabling this. What are some technology solutions that are driving your growth? Foot Locker is undertaking a large-scale technology transformation to drive growth and further engagement with our customers and partners. How did you achieve this integration?
CIO
OCTOBER 23, 2024
Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: Data Robot
Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Advertiser: Data Robot
Manufacturers want to deliver the best products on the market as quickly and ethically as possible. Their problems and needs don’t change, but the technology and solutions do. They want to increase productivity and profits.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
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