CIO
NOVEMBER 4, 2024
This allows organizations to maximize resources and accelerate time to market. Sustainability and ESG are not off the AI table ESG is now a critical business imperative. Survey respondents ranked ESG reporting as a top area needing AI skills development, even above R&D and product development.
N2Growth Blog
DECEMBER 4, 2024
In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.
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TechCrunch
SEPTEMBER 7, 2021
Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. Share on Twitter. More posts by this contributor. It may not be as glamorous as D2C, but beauty tech is big money.
TechCrunch
DECEMBER 23, 2021
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
TechCrunch
JANUARY 13, 2023
However, the VC market correction caught up with the continent in the back half of last year, when ticket sizes fell and fewer deals closed as investors tightened the purse strings. Africa predicted to experience sustained funding slowdown in 2023 by Annie Njanja originally published on TechCrunch.
CIO
JANUARY 15, 2025
If you look at 23 and 2024 you had a lot of budget increases, you had a bunch of layoffs over the last couple of years, and not something thats sustainable. Divestitures can also help companies zero in on their potential and market relevance, the blog authors note.
Advertiser: ZoomInfo
Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
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