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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

Study 248
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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

USP 105
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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Startups and VC. 5 failure points between $5M and $100M in ARR.

Company 232
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Address Validation in Android App Development – A Comprehensive Guide

The Crazy Programmer

Android dominates mobile devices with a 70.77% market share worldwide. Given this massive market share, producing error-free applications is the most important. The United States Postal Service (USPS) runs the Coding Accuracy Support System (CASS). Here are some strategies you should employ. You need to enable it.

USP 130
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Thursday snags $3.5M for a dating app that’s live once a week

TechCrunch

No surprise then that the plan for the seed funding includes hiring a head of growth and a head of marketing, in addition to other senior roles and a number of tech hires — and coming up with what they dub as a “six figure marketing strategy” Expanding the app to other cosmopolitan cities elsewhere is also on the roadmap.

USP 213
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Nigerian one-click checkout platform OurPass raises $1M pre-seed, wants to build ‘Fast for Africa’

TechCrunch

Although the company is building a global product, it is limited in Africa, and OurPass has taken an interest to build one for the market. ” Nigeria’s e-commerce market is still heavily reliant on cash on delivery. In the U.S., high-flying startup Fast already caters to this need.

USP 197
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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Marketing is an integral element for any business. With this importance in mind, here’s a quick guide on marketing your business in 2020. With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. Which marketing methods convince them to purchase items?