Marketing Strategy Sustainability 
CIO
OCTOBER 15, 2024
In today’s rapidly evolving technological landscape, the role of the CIO has transcended simply managing IT infrastructure to becoming a pivotal player in enabling business strategy. This article delves into the six steps of delivering a successful IT strategy.
CIO
NOVEMBER 4, 2024
research firm Vanson Bourne to survey 650 global IT, DevOps, and Platform Engineering decision-makers on their enterprise AI strategy. AI a primary driver in IT modernization and data mobility AI’s demand for data requires businesses to have a secure and accessible data strategy. Nutanix commissioned U.K.
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CIO
NOVEMBER 21, 2024
In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Effective IT strategy requires not just technical expertise but a focus on adaptability and customer-centricity, enabling organizations to stay ahead in a fast-changing marketplace.
TechCrunch
SEPTEMBER 7, 2021
Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. Share on Twitter. More posts by this contributor. It may not be as glamorous as D2C, but beauty tech is big money.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?
CIO
JANUARY 1, 2025
It allows tourism companies to anticipate demand, optimize resource management, and improve sustainability, he says.And in an environment where speed, precision, and personalization are essential, its vital to adopt solutions to improve the customer experience and be on the front foot to new market changes.
N2Growth Blog
DECEMBER 4, 2024
In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
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