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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

Two former Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together monetizing APIs and computer vision, and having attended some of those bad events, thought there could be a better way to make decisions on what events should be at the top of the list and which company team members should go to maximize return on investment. “We

Sport 211
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Polychain puts its money on HotStreak to streamline sports betting using blockchain

TechCrunch

In the world of sports betting, instant payments and reliable custody are key to the user experience. HotStreak , a web3 platform for daily fantasy sports (DFS) contests, is wagering that the decentralized nature of the blockchain makes it an ideal solution for DFS platforms. It doubled in size in 2021 with over $52.7

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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

Speaking at the CIO UK 100 awards ceremony at the St Pancras Renaissance Hotel in London, Drake explained what it meant to be ranked the top CIO in the UK , how her tennis background shaped her leadership, why automation is freeing up her IT team, and how THG is supporting engineers relocating from war-stricken Ukraine.

Sport 274
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Do Americans want to gamble on individual athletes? Marc Lore is betting on it

TechCrunch

Mojo , a seven-month-old, New York-based company, says it’s looking to build a new sports stock market that lets fans bet on athletes just like stocks. The company declined to answer our questions today, saying it’s “too early” in its trajectory.). — it will likely know exactly who its customers are.

Sport 207
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LLMs come to workplace morale monitoring, as Loopin raises $1.9M for its platform

TechCrunch

After leaving the armed forces, Ben went into coaching leadership teams at corporates, including the England Football Team and Manchester United. On the surface of Loopin is the daily ‘check-in’ via Slack or Microsoft Teams. The company says it already has 40 paying customers including Reed, Farfetch and JD Sports.

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Nigeria’s IROKO plans to go public on the London Stock Exchange AIM in 2022

TechCrunch

IROKO , a Nigerian-based media company, could file to go public in the next 12 months on the London Stock Exchange (LSE) Alternative Investment Market. But amid pandemic-induced lockdown fears, consumer discretionary spending reduced in Nigeria and other African markets. Africa can list more gazelles at home than unicorn IPOs abroad.

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Bridging the Gap Between Developers and Marketers with Rich Mironov

Marcus Blankenship - Podcasts

In this episode of Programming Leadership, Marcus and his guest, Rich Mironov, discuss the all too common disconnect between developers and those on the marketing side of organizations. Understanding the conflict between makers and marketers (6:22). The culture gap between sales and development/product teams (21:46).