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Avoiding ‘The Overlap Trap’: Poor org structure can sabotage results

CIO

I’ve opted to take the positive spin on this concept, but the reality is, poor structure can cripple results. Teams, leaders, and employees want and need clarity. These are especially useful when evaluating a new market, product, or strategy, or assessing the company’s performance efficacy. They’re clamoring for it.

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7 ways diversity and inclusion help teams perform better

CIO

Diversity, equity, and inclusion have become important social issues. And many of those campaigns seem, in retrospect, to have been little more than marketing. Politics — and even marketing — aside, there is no doubt that your teams should be diverse. Here are seven ways that diversity makes your teams better.

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Sellscale uses generative AI to create better marketing emails

TechCrunch

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). For sales development representatives, automated emails are necessary to create the volume of outbound inquiries they need to get a decent number of leads. last name]” instead of their first name.

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8 ways IT can help supercharge your sales team

CIO

Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Is your IT organization doing all it can to help sales team members build and retain customers? It requires a deep commitment to frequent, clear communication and coordination on mutual goals.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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Differentiating people, process, and technology problems: A guide for CISOs

CIO

Is it inefficient processes that hamper communication within security teams? It becomes easier, however, when security leaders have a consistent framework in place for assessing the effectiveness of their people, processes, and technology – which is why I recently developed such a framework for IDC.

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Indonesian social commerce app KitaBeli gets $10M led by Go Ventures

TechCrunch

Indonesian social commerce app KitaBeli’s team, including founders Prateek Chaturvedi (seated, right front row and Ivana Medea Tjandra (center front row). KitaBeli , an Indonesian social commerce app for group buying, announced today it has raised a $10 million Series A.

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