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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324
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Sellscale uses generative AI to create better marketing emails

TechCrunch

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). For sales development representatives, automated emails are necessary to create the volume of outbound inquiries they need to get a decent number of leads. last name]” instead of their first name.

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Time to Market: How your Company Can Keep Launching New Products and Features Ahead of Your Competition

Luis Goncalves

Time to Market: How your Company Can Keep Launching New Products and Features Ahead of Your Competition. Companies also have to make sure their products and services reach the market in time. Companies also have to make sure their products and services reach the market in time. Importance of Time to Market.

Marketing 276
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Indonesian social commerce app KitaBeli gets $10M led by Go Ventures

TechCrunch

Indonesian social commerce app KitaBeli’s team, including founders Prateek Chaturvedi (seated, right front row and Ivana Medea Tjandra (center front row). KitaBeli , an Indonesian social commerce app for group buying, announced today it has raised a $10 million Series A.

Social 201
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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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7 ways diversity and inclusion help teams perform better

CIO

Diversity, equity, and inclusion have become important social issues. And many of those campaigns seem, in retrospect, to have been little more than marketing. Politics — and even marketing — aside, there is no doubt that your teams should be diverse. Here are seven ways that diversity makes your teams better.