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4 video content tips for your startup’s growth marketing

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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Medal.tv, a video clipping service for gamers, enters the livestreaming market with Rawa.tv acquisition

TechCrunch

Medal.tv, a short-form video clipping service and social network for gamers, is entering the livestreaming market with the acquisition of Rawa.tv, a Twitch rival based in Dubai, which had raised around $1 million to date. CEO Pim de Witte, as to his company’s interest in Rawa.

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Video creation and editing platform InVideo raises $15 million

TechCrunch

InVideo, a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide. In the year since its launch it has amassed more than 800,000 users who have created videos in over 75 languages.

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SoftBank leads $150M round for Firework’s shoppable video

TechCrunch

Firework provides shoppable video and livestreaming commerce capabilities for retailers, consumer brands and publishers that want to tap into their own customer data to build engaging video experiences across their own digital properties and social channels. Last October, Albertsons was the first U.S. That compares to the U.S.

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ByteDance again looks to TikTok to promote its other social app, Lemon8

TechCrunch

TikTok appears to be working on an integration with Lemon8 , another social app owned by TikTok’s Beijing-based parent company, ByteDance, according to new findings from product intelligence firm Watchful.ai. The app, a lifestyle social network, had originally launched in arch 2020 but was artificially inflated on TikTok this spring.

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. The company launched in 2018 along with Gushcloud International, an influencer marketing firm. They are also available on Summer.store, the company’s proprietary social commerce network.

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Triller’s upcoming listing likely won’t resurrect the US IPO market

TechCrunch

Short-form video platform Triller filed to go public last week while your humble scribe was on vacation to visit family. markets is welcome news. Sadly, while Triller is an interesting business, it may prove too small an offering to fully unlock the domestic IPO market for technology companies. The lesson? Never take time off.

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