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InVideo, a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide. In the year since its launch it has amassed more than 800,000 users who have created videos in over 75 languages.
Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?
Medal.tv, a short-form video clipping service and social network for gamers, is entering the livestreaming market with the acquisition of Rawa.tv, a Twitch rival based in Dubai, which had raised around $1 million to date. CEO Pim de Witte, as to his company’s interest in Rawa.
Public App, a location-based social network that connects individuals to people in their vicinity, has raised $41 million in a new round, just six months after securing $35 million as the hyper-local Indian startup looks to expand its presence in the world’s second-largest internet market.
Gen Z isn’t satisfied with the social media they grew up with, so they’re building the apps that they want to use. It’s like a link-in-bio service, but with a social element that encourages young creatives to connect, collaborate and develop friendships. Image Credits: Tagg. People are kind of put into a box.
Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. Users post video reviews of their purchases and can see in real-time data how they did, as well as receive commissions from sales that resulted from their posts.
The team at Reduct.Video is hoping to dramatically increase the amount of videos created by businesses. “The magic starts there: Once the transcription has been made, every single word is connected to the [corresponding] moment in the video,” he said. That means editing a video is as simple as editing text.
Millions.co , a social commerce platform geared towards professional and semi-professional athletes wanting help to monetize their fanbase by selling merch and/or on-demand video, has grabbed $10 million in funding led by Boston-based Volition Capital. “We love Cameo , but we’re really different and focused on sports.”
Firework provides shoppable video and livestreaming commerce capabilities for retailers, consumer brands and publishers that want to tap into their own customer data to build engaging video experiences across their own digital properties and social channels. Last October, Albertsons was the first U.S. That compares to the U.S.
Houseparty, the socialvideo chat app acquired by Fortnite maker Epic Games for a reported $35 million back in 2019, is shutting down. Related to this move, Epic Games’ “ Fortnite Mode” feature , which leveraged Houseparty to bring video chat to Fortnite gamers, will also be discontinued.
The line between social networking and gaming is increasingly blurring , and internet incumbents are taking notice. NetEase, the second-largest gaming company in China (behind Tencent), is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California.
If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. The company launched in 2018 along with Gushcloud International, an influencer marketing firm. They are also available on Summer.store, the company’s proprietary social commerce network.
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.
Drimal, has now launched her own social app, Yoni Circle. Described as a membership-based community, the app aims to connect womxn using storytelling — including through both live video chat sessions as well as with pre-recorded stories that are available at any time. Yoni Circle founder Chloe? Image Credits: Yoni Circle.
The potential success could signal how the future of work will blend gaming and socialization for distributed teams. On one end, there are the productivity companies, and on the other end, there are the video game companies. The total addressable market for professional, social gaming is murky. So far, it has raised $1.5
There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.
VOCHI , a Belarus-based startup behind a clever computer vision-based video editing app used by online creators, has raised an additional $2.4 Along with the fundraise, VOCHI is elevating the company’s first employee, Anna Buglakova, who began as head of marketing, to the position of co-founder and chief product officer.
Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. market,” Abraham said. market and build our brand there.”. expansion, where the company is already seeing impact.
Picsart today offers a range of digital creation and editing tools aimed at both consumers and professionals alike that make photo and video editing more fun and approachable. technology and help the company better support the recent growth of video creation on its service. The company believes DeepCraft’s A.I.
The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. Whether the marketing team needs industry experience. How to source and evaluate talent for the marketing team.
Walkie-talkie, a social audio platform developed by Picslo Corp, has raised a $3.25 Giraudie joined the team after Larroque and Martin put Walkie-talkie on the market and saw organic growth in several countries. Audio was coming back into fashion, especially with Gen Z and with the movement around anti-social networking.
Vyrill helps brands discover and leverage video reviews created by authentic customers and users. The company presented its product at TechCrunch Early Stage: Marketing & Fundraising, where it beat out nine other companies, winning the pitch-off. But the challenge is finding the ideal video quickly and efficiently.
Whatnot, a competitor to TikTok Shop, is an online marketplace where people can buy and sell collectibles like trading cards and toys through live video auctions. The opportunity for what live and social commerce can do for sellers and sellers businesses is pretty tremendous, Whatnot co-founder and CEO Grant LaFontaine told Bloomberg.
We’ve all embraced video calls, whether it is with our work colleague or our physician, but for developers, it remains a challenge to build both real-time audio and video features into products. The most interesting trend we’re seeing is that new use cases for video and audio are showing up every week,” Hultman Kramer said.
Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumers to make purchases since people use social media and messaging apps almost every day. Image Credits: SleekFlow. trillion by 2030.
TikTok appears to be working on an integration with Lemon8 , another social app owned by TikTok’s Beijing-based parent company, ByteDance, according to new findings from product intelligence firm Watchful.ai. The app, a lifestyle social network, had originally launched in arch 2020 but was artificially inflated on TikTok this spring.
Simplified , a marketing-focused design software looking to take on Canva, has raised $2.2 Simplified is aimed directly at marketers, who are inevitably responsible for generating an enormous amount of content across a variety of channels. For example, a marketer could be looking to post an inspirational quote on social media.
Spyke Games , which hopes to bring a new dimension to casual games by using multiplayer functionality and other social elements, has raised $55 million in a seed round of funding. Sirinoglu acknowledged that the round is an outsized one for the Turkish market. Others regularly post gameplay videos in the app.
Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. “It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.”
Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. There’s no denying the dramatic increase in video consumption across the globe. lighting, selfie-style, etc.) and any ending call-to-action.
Zenly has always felt like the small social app that could become the next big thing. But it turns it Zenly is quietly becoming a social giant without anyone paying much attention — at least until now. This isn’t a social network. Zenly still wants to make the definitive social maps app. This isn’t another messaging app.
Peanut , a social networking app for women, initially found traction connecting women in the earlier stages of their motherhood journey. The company saw the opportunity in this market by observing what women were already discussing on the app, Kennedy says. Image Credits: Peanut. “We have to build what we want and what we need.”
VUZ , a social app that allows users to stream and experience immersive realism in extended reality (XR) and metaverse digital experiences, has raised $20 million in Series B investment. Telecoms are betting on immersive media and see it as one of the most robust use cases for 5G and the future of video streaming. Asia, and Europe. “We
Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.
Revel , an NFT or “social collectibles” platform, raised $7.8 One way to describe Revel is a cross between Instagram and Robinhood, wrapped in social game economics,” Sideman said. Instagram is known as a social media platform while Robinhood is known as an investing and trading platform. (As
Impact runs what it calls a “partnership cloud” — somewhat akin to a “marketing cloud” — that it targets at what it terms the “partnership economy.” ” Impact has seen a big boom with the rise and increasing ubiquity of influencer marketing and spon-con. billion valuation.
But they’re not apps necessarily designed for classrooms, and that fact has opened a gap in the market for those looking to build something more fit to the purpose. But also, Avida believes that because higher ed not already has a big market for remote learning, it represents a more significant opportunity.
Stock media and video services are moving in this direction themselves, for example by introducing their own libraries of user-generated content. While we’ve written about other tools for licensing online content , Goodwin emphasized that Catch&Release isn’t just about finding photos for a social media campaign.
But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?
Ameelio , a nonprofit startup that intends to replace inmate-paid video calling in prisons with a free service, is making inroads against the companies that have dominated the space for decades. Screenshot of the Ameelio video call scheduling interface. The result is poor service at maximum price.
In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. The advice ranged from going full force on one channel to investing in a copywriter and making video content. Social can work well as a DR channel (and does for us) but is less certain than search.
Overnight, tens of thousands of people were on the site, browsing for online events to keep them connected in a period of unprecedented social isolation. million seed round led by Gradient Ventures , Google’s venture AI-focused fund, to grow its team and scale its full-stack marketing platform to new heights. .
. “I believe that the best consumer investments come from people who have unique insights on consumer behavior and ways that new tech products can allow new forms of social interaction,” said Charles Hudson from Precursor Ventures , who led the pre-seed investment round.
Short-form video platform Triller filed to go public last week while your humble scribe was on vacation to visit family. markets is welcome news. Sadly, while Triller is an interesting business, it may prove too small an offering to fully unlock the domestic IPO market for technology companies. The lesson? Never take time off.
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