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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

USP 105
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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. So there could soon be a bunch of apps built atop its network touting social networking services without the meddling hand of Big Tech.

Media 246
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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

Study 248
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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Marketing is an integral element for any business. With this importance in mind, here’s a quick guide on marketing your business in 2020. With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. Which marketing methods convince them to purchase items?

USP 52
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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

Meanwhile, market leaders like Amazon and Walmart seem largely interested in increasing the speed of delivery, not necessarily the efficiency and sustainability. It works with both the USPS and a network of local carriers to serve the customers in its current footprint, which is about 100 million U.S. Image Credits: Olive.

Apparel 214
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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Startups and VC. 5 failure points between $5M and $100M in ARR.

Company 232
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How Much It Cost To Make A Social Media App In 2021

Xicom

The first-ever social media acknowledged publicly was Six Degrees, created in 1997. In 1999, the first blogging services gained popularity, introducing a social media wham that is roaring on the internet to the present day. All of them deal successfully with the primary task of every social platform – bridging people.

Media 59