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Why Marketers Are Spending Less on Social Media

Harvard Business Review

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

Media 124
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Technology Strategy for Emerging Technologies and Markets

Martin Fowler

Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests. This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes.

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New social investment platform Follow taps influencers to mirror their investment strategies

TechCrunch

The new social investment platform enables users to subscribe to a creator’s financial feed and set up an investment portfolio that mimics that particular person’s investment strategy. Social investing is not a new concept. The size of the market is huge,” he told TechCrunch. Our biggest competitor is inertia.

Social 243
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Leveraging Technology for Smarter Hiring Embracing technology is imperative for optimizing talent acquisition strategies.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

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How startups can produce social content that actually resonates

TechCrunch

Social media can be a great tool for startups to gain visibility and garner a following among investors and customers, but coming up with a winning strategy may seem like a daunting task. Each platform mandates a different strategy and comes with its own set of guidelines.

Social 247
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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

Strategy 340