TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

JANUARY 17, 2023

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. million in pre-Series A funding.

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N2Growth Blog

NOVEMBER 13, 2024

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Leveraging Technology for Smarter Hiring Embracing technology is imperative for optimizing talent acquisition strategies.

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TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

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Harvard Business Review

OCTOBER 14, 2024

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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TechCrunch

AUGUST 17, 2022

Multi-asset social investment network and Robinhood competitor eToro has signed a definitive agreement to acquire Gatsby — a fintech startup which also aimed to go head to head against Robinhood — for $50 million in a cash and common stock deal. The integration of Gatsby will allow us to provide U.S. Scaling our U.S.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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Hacker Earth Developers Blog

NOVEMBER 22, 2022

Like an onion’s skin, recruiters uncover multiple layers in their recruitment process: sourcing, screening, and evaluation to find the best talent with the modern tech recruiting strategies that gel into your organization. 10 tech recruiting strategies to find the right technology talent. You create a job description ?

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TechCrunch

FEBRUARY 14, 2023

Across social media, in newsletters and at events, it’s been hard to escape charts on measuring CAC, cash burn, growth and efficiency. Rather, we guide founders to build a strategy that helps them understand when to grow, when to pull back, when to spend and when to save. We say: Don’t let the financial markets dictate your strategy.

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TechCrunch

SEPTEMBER 16, 2022

When we get on a social network, the first thing that surfaces is normally suggestions for following. The seed investment also had a long string of participating investors — a seemingly popular strategy for blockchain startups to form allies early on. The Graph offers an API for developers to query blockchain data.

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TechCrunch

NOVEMBER 27, 2022

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. In our case, promoters help creators sell their digital content.”.

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TechCrunch

APRIL 22, 2022

Zenly has always felt like the small social app that could become the next big thing. But it turns it Zenly is quietly becoming a social giant without anyone paying much attention — at least until now. This isn’t a social network. Zenly still wants to make the definitive social maps app. This isn’t another messaging app.

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TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

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TechCrunch

JUNE 28, 2022

In Birdie’s home market of the U.K., Birdie’s wider goal for the business is to use the data its platform is ingesting and structuring to power more personalized — and even preventative — healthcare for the social care sector, which remains drastically under-resourced versus the scale of demand for care services.

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TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. market share and supporting product development, according to King. to start Black Swan.

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TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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TechCrunch

NOVEMBER 5, 2021

” The report had many interesting findings, but here’s the one that left the biggest impression on me: Startups that adopt USP and product-led growth strategies pay back customer acquisition costs faster and have higher net-dollar retention. The holiday shopping season is coming: How are growth marketers preparing?

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TechCrunch

APRIL 17, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The fact that influencers are moving their strategies to shorter-form content is a clear signal for startups to follow suit. Let that sink in.

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CIO

JANUARY 1, 2025

It allows tourism companies to anticipate demand, optimize resource management, and improve sustainability, he says.And in an environment where speed, precision, and personalization are essential, its vital to adopt solutions to improve the customer experience and be on the front foot to new market changes.

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TechCrunch

JANUARY 17, 2023

It’s getting ripped to shreds on social media, which means people watched, so we can expect more to come. Similarly, cost-effective IP management strategies can fortify startup valuations over the long-term , according to Kyle Graves, counsel at Snell & Wilmer, but only if founders are vigilant. Have you ever conducted an audit?

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TechCrunch

APRIL 17, 2023

How it works is by engaging remote talent from emerging markets which can now (because of the acceptance of remote working, post-pandemic) participate in much higher value roles in finance, strategy, and public policy. We are addressing the gap in the market between traditional consulting firms and freelance portals.”

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CIO

JANUARY 24, 2024

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

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TechCrunch

AUGUST 27, 2023

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 To sum it up, digital mortgage lender Better.com made its public debut on August 24.

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TechCrunch

APRIL 24, 2023

Sarah writes that the social media giant is seeing a spike in one-star reviews, which include calling for its removal. It’s a bold strategy, Cotton. Then, Jagmeet writes that Apple captured nearly half of the global refurbished smartphone market. Ivan has more on that. Even dropping Stripe to do so. Kirsten has more.

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CIO

OCTOBER 25, 2023

Regan emphasizes that training users to recognize common phishing indicators is essential as the conversation shifts into how users can counter phishing and social engineering tactics. As threats evolve and share resources in the ransomware market, companies must stay ahead by adapting and enhancing their security measures.

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TechCrunch

FEBRUARY 3, 2023

” Nearly 70% responded yes, which means Twitter developers are “likely now asking themselves if they should try to revive the old codebase or start from scratch ,” writes Marcus Merrell, vice president of technology strategy at Sauce Labs. Teach yourself growth marketing: Which metrics really matter?

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Harvard Business Review

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

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TechCrunch

APRIL 15, 2022

On our Equity podcast today, which we recorded at our amazing, fully sold-out Early Stage event, Alex and Natasha dug into social fintech. but if you are: Musk said he wanted to buy the social media giant. A propos events – are you coming to our mobility event? If you want to pitch, it’s your last chance to get your applications in.

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N2Growth Blog

SEPTEMBER 5, 2024

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

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Hacker Earth Developers Blog

OCTOBER 10, 2024

We’ll also explore some killer strategies for sourcing and engaging with potential candidates, so you’ll always have a strong pool to choose from. Sourcing Superstars: Strategies for finding the best and brightest. Social Media Platforms: Platforms like LinkedIn are excellent for targeted sourcing.

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TechCrunch

OCTOBER 29, 2022

The pandemic stress-tested these business models, with some companies seeing that consumers weren’t willing to pay fees in exchange for advice they could find on Twitter, while others realized that focusing on a target user was more important than finding the biggest total addressable market possible. Clubhouse’s product-market fit.

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TechCrunch

DECEMBER 13, 2021

Nyland had headed up the consumer products and marketing division of the company, where she created the go-to-market strategy for Snap’s Spectacles. Bartlett had served as the head of event marketing and partnerships for Spectacles. which formed the basis for Snapchat’s Snapcode. . Image Credits: Whym.

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TechCrunch

JUNE 23, 2022

Cynthia Price is the SVP of marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation and events. She has been in the email marketing industry for over 10 years and was previously VP of Marketing at Emma, an email service provider. Contributor.

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TechCrunch

JUNE 16, 2021

Growth marketer and investor Susan Su tells us that the solution is not just more software tools. In the interview below, she says that after the pandemic, startup founders will need to develop a mentality that places growth at the center of company strategy. How do you build this complex collaboration from scratch?

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