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Meet retail’s new sustainability strategy: Personalization

TechCrunch

Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. For big brands and retailers, personalization is expected to be the top category for tech investment this year. Share on Twitter.

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Competition is stiff, but retailers know what it takes to compete

CIO

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today.

Retail 97
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Corporate sustainability initiatives may open doors for carbon offset startups

TechCrunch

Commitments to carbon neutrality keep coming from all corners of the business world — over the past few weeks, companies ranging from the fast-casual restaurant chain Sweetgreen to the security-focused networking IT company Palo Alto Networks to the online craft retailer Etsy committed to net-zero carbon emission plans.

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Deep tech disruption: How advanced technologies are transforming businesses

CIO

From lab to market at lightning speed Not long ago, cutting-edge research might take decades to translate into real-world products. The path from lab to market keeps shortening. Other retailers are rapidly following suit, deploying autonomous robots and piloting delivery drones. Today, that timeline is shrinking dramatically.

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Givz raises $3M in seed funding to make donations a marketing tool for businesses

TechCrunch

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. million retailers that use Shopify as their e-commerce platform. Marketing in 2021 is emotional and not just transactional.

Marketing 246
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Pixyle AI wants to make visual search more intuitive for online retailers

TechCrunch

Over the past three years, it has tagged more than 250 million images and says its increased conversions for its retail customers by 10% on average. She told TechCrunch that one of the biggest challenges faced by online retailers is cart abandonment, often because of poor site search and product discovery.

Retail 246
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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard.

Apparel 214