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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. South African startup Flow wants to change how real estate agencies, developers and agents interact with their end customers. The proptech marketing platform is announcing that it has raised $4.5

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Fractional lands $5.5 million to let friends (and strangers) invest in real estate together

TechCrunch

As teammates at buy now, pay later fintech Affirm, Stella Han and Carlos Treviño bonded over their shared background of growing up in real estate families. Fractional , a San Francisco-based startup, wants to make real estate ownership more accessible. Community is the new AI. Image Credits: Fractional.

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Casa Blanca raises $2.6M to build the ‘Bumble for real estate’

TechCrunch

Co-founder and CEO Hannah Bomze got her real estate license at the age of 18 and worked at Compass and Douglas Elliman Real Estate before launching Casa Blanca last year. The New York-based startup recently launched in the Colorado market and has seen some impressive traction in a short amount of time. .

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Deepki grabs $166 million to help real estate investors reduce carbon emissions

TechCrunch

The company is building a software-as-a-service platform for the real estate industry. Companies using Deepki can track and analyze ESG (Environmental, Social, and Governance) criteria, starting with carbon emissions generated by their real estate portfolio. This represents a huge market opportunity for Deepki.

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“Link-in-bio” company Linktree raises $45M Series B for its social commerce features

TechCrunch

Linktree’s latest funding will be used on tools that make social commerce easier. This is in partly because people have been spending more time on social media and e-commerce shopping during the pandemic. Linktree raises $10.7M for its lightweight, link-centric user profiles.

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How much is ‘link in bio’ real estate worth? Linktree’s new valuation says $1.3 billion

TechCrunch

“We started back in 2016 with a really clear use case to solve this problem for musicians and artists that needed a better way to link out of socials to all their different revenue streams, and we really needed to unify that experience for them to help drive monetization,” Zaccaria told TechCrunch.

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Virtual HQs race to win over a remote-work-fatigued market

TechCrunch

The potential success could signal how the future of work will blend gaming and socialization for distributed teams. Walk through Branch’s virtual HQ and there are all the normal details you’d find in an office on Market Street: There are meeting rooms, lunch tables, a literal watercooler and, yes, succulents on your co-worker’s desk.