Marketing Product Management Strategy 
TechCrunch
JANUARY 19, 2021
The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. Whether the marketing team needs industry experience. What do marketing teams at deep tech companies do?
TechCrunch
DECEMBER 9, 2021
Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. What triggers your customer to decide your product is the one?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TechCrunch
FEBRUARY 24, 2022
Marketing tactics from the “ aughts ” — like email blasts and recycling the same keywords into a Google Adwords campaign — won’t cut it in today’s competitive startup market. Instead, consider applying the art and science of growth marketing. Implementing growth marketing strategies early in your startup journey is a smart move.
CIO
OCTOBER 7, 2022
IT organizations are shifting to product-based methodologies , in which cross-functional teams made up of both tech and business pros focus on a single product or service offering. Much of a product manager’s job involves ensuring the various functions of a cross-functional team work well together.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
TechCrunch
DECEMBER 3, 2021
Enterprise reporter Ron Miller looked back at Taylor’s career to better understand how a one-time Google product manager ended up co-leading one of the world’s most valuable companies. How to execute an amplified marketing strategy. How to execute an amplified marketing strategy.
TechCrunch
JUNE 11, 2021
Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.
Speaker: Nils Davis, Principal, NPD Associates
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place.
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
The role of a product manager has evolved significantly over the past 20 years. In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. Numerical literacy is a key skill for effective product managers.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. Don't miss King’s data expert (dare we say king?)
Advertisement
They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
Expert insights. Personalized for you.
279 
Let's personalize your content