article thumbnail

The Product Manager asterisk

TechCrunch

Product manager might be one of the most grey roles within a startup. Of these positions, product management might be one of the most elusive — and key — roles to fill. Product managers need to realize that there is a lot of janitorial work that gets done in product management,” he said.

article thumbnail

Remember when developers reigned supreme? The market for software coding goes soft

CIO

Job titles like data engineer, machine learning engineer, and AI product manager have supplanted traditional software developers near the top of the heap as companies rush to adopt AI and cybersecurity professionals remain in high demand. An example of the new reality comes from Salesforce.

Marketing 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How and when to hire your first product manager

TechCrunch

Of these positions, product management might be one of the most elusive — and key — roles to fill. Product management might be one of the most elusive — and key — roles to fill. We spoke to startup founders and operators to get their thoughts about how and when they hired their first product manager.

article thumbnail

5 product management tips that can help startups thrive in 2023

TechCrunch

As companies cut costs to extend their runways, here’s how product managers can make the most of a tough situation: Focus on monetization The market has changed dramatically in the past year. 5 product management tips that can help startups thrive in 2023 by Ram Iyer originally published on TechCrunch

article thumbnail

The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.

article thumbnail

3 key metrics for cybersecurity product managers

TechCrunch

Anyone who has read product management books, attended workshops or even simply gone through an interview, knows that what is not measured cannot be managed. The practice of product management is, however, much more nuanced.

article thumbnail

How and when to build marketing teams at deep tech companies

TechCrunch

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. Whether the marketing team needs industry experience. What do marketing teams at deep tech companies do?

Marketing 279
article thumbnail

The Product Symphony: Orchestrating Success with Storymapping

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

article thumbnail

Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

article thumbnail

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

article thumbnail

How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Leveraging product data to assess true business value and make informed decisions.

article thumbnail

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

article thumbnail

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

article thumbnail

Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

article thumbnail

Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. The importance of retaining as well as acquiring customers to succeed in a product-led business. Use Product Management Today’s webinars to earn professional development hours!