Marketing Metrics SMB 
TechCrunch
DECEMBER 20, 2021
The Exchange explores startups, markets and money. So, SMB-focused, HR-themed SaaS. In simpler terms, are SMB customers as churn-heavy as we’ve been historically warned by venture capitalists?). (In In simpler terms, are SMB customers as churn-heavy as we’ve been historically warned by venture capitalists?).
TechCrunch
AUGUST 4, 2021
Novo, an SMB-focused neobank, raised $41 million in June. The Exchange explores startups, markets and money. And the list goes on: E-commerce-focused neobank Juni raised $21.5 million last month. Nubank has raised $2.3 And FairMoney has locked down more than $50 million. On and on and on.
TechCrunch
OCTOBER 18, 2021
The Exchange explores startups, markets and money. As we’ll see, COVID impacted the company’s growth rate as well as its retention metrics. We also want to understand how the company is profitable, and how its SMB focus has turned out to be more of a boon than a burr. Let’s have some fun!
TechCrunch
SEPTEMBER 15, 2021
As more companies lean into remote work, and a great many startups are founding themselves on multiple continents, the new capability could boost Airbase’s effective total addressable market. Brex added a paid package of software at an SMB-friendly price point. Ramp and Brex draw diverging market plans with M&A strategies.
TechCrunch
APRIL 27, 2023
In this article, we will explain why that happens, and whi h metrics to track to understand where you stand on the capital efficiency scale. The biggest mistake in measuring your capital efficiency Understanding where you stand as a business boils down to the metrics you use and how well you can interpret them. Let’s see what they are.
TechCrunch
FEBRUARY 21, 2023
Despite the quickening pace of layoffs, there is some good news for SaaS startups: 70% of SMBs plan to increase IT spending in 2023, and the procurement process is getting faster. ” For example, Gartner found that 41% of SMB customers rely on customer ratings and reviews before making a purchase.
TechCrunch
OCTOBER 11, 2022
While developed markets like the U.S., and Western Europe are full of competition for SMB-focused startups building productivity and operational apps for SMBs, in developing countries Factorial has been a trailblazer in connecting with the small business segment to sell them products to handle human resources like their larger counterparts.
Expert insights. Personalized for you.
231 
Let's personalize your content