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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

However, the metrics used to evaluate CIOs are hindering progress. To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. These metrics are for a “run the railroad,” traditional, back-office IT organization.

Metrics 192
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Benchmark Metrics to Improve Your Recruiting Funnel

Hacker Earth Developers Blog

In a competitive job market, recruiting the right talent efficiently and effectively can set your organization apart. This is where benchmarking metrics for your recruiting funnel come into play. Its a critical metric because it helps identify how efficient your recruiting process is.

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Teach yourself growth marketing: Which metrics really matter?

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Deciding which metrics matter most for your startup.

Metrics 239
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These simple metrics will tell you if your startup is ready to scale

TechCrunch

Finding go-to-market fit (GTM) is a pivotal moment for a startup. But before you scale up your sales and marketing, you should check the metrics to make sure you’re ready. You have to consider three metrics — gross churn rate , the magic number and gross margin. For more, visit Unlock , his online resource.

Metrics 356
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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

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Beyond Metrics – Why Human Capital is Key in Founding and Leadership Team Assessments

N2Growth Blog

As businesses grow and adapt to shifting market demands, the strength of the leadership team often dictates a company’s ability to scale and succeed. However, in today’s dynamic markets, past performance alone is no longer a reliable predictor of future success.

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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. These metrics allow your team to understand the product's progression and how customer feedback will inform it. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

In this webinar, we’ll explore the common element that gives us the easiest route to growth and which product metrics matter most. You’ll walk away from this webinar with a fresh perspective on: Top target market traits. The most crucial product metrics you need. Analytics that guarantee customer value.

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Build Actionable Dashboards to Drive Your Business

Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT

Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. How to define success metrics for new initiatives (product, marketing, etc) that align with your business needs. January 17, 2018 11:00 AM PST, 2:00 PM EST, 7:00 BST

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown.