TechCrunch

MAY 11, 2023

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy. Today the company announced a $5.4

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TechCrunch

JANUARY 17, 2023

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. million in pre-Series A funding.

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TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 3 strategies for elevating brand authority in 2021. 6 reasons why reporters aren’t interested in your content marketing.

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CIO

JULY 10, 2024

Functional : These are medium-risk tasks like hyper-personalized marketing, necessitating good data and available in-house talent. Build versus buy: A balanced approach Organizations should adopt a mix of build-and-buy strategies tailored to their specific business and technology contexts.

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TechCrunch

APRIL 27, 2021

TechCrunch’s Early Stage 2021 is back for part two of our bootcamp-for-entrepreneurs event, with a focus on marketing and fundraising. Earned media, aka the kind of exposure you get from a TechCrunch article, is a key element of any startup’s marketing strategy. Image Credits: Rsquared Communications.

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TechCrunch

FEBRUARY 19, 2021

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Image Credits: Fractl.

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Strategy Driven

MARCH 2, 2024

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing.

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Harvard Business Review

AUGUST 21, 2024

If you’re developing influencer marketing strategies, this episode is for you.

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TechCrunch

NOVEMBER 23, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. Share on Twitter.

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N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

FEBRUARY 14, 2023

Across social media, in newsletters and at events, it’s been hard to escape charts on measuring CAC, cash burn, growth and efficiency. Rather, we guide founders to build a strategy that helps them understand when to grow, when to pull back, when to spend and when to save. We say: Don’t let the financial markets dictate your strategy.

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N2Growth Blog

SEPTEMBER 5, 2024

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

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TechCrunch

NOVEMBER 27, 2022

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. In our case, promoters help creators sell their digital content.”.

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TechCrunch

FEBRUARY 7, 2023

The new social investment platform enables users to subscribe to a creator’s financial feed and set up an investment portfolio that mimics that particular person’s investment strategy. The size of the market is huge,” he told TechCrunch. There are 57% of people not putting money in the market. Our biggest competitor is inertia.

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Strategy Driven

OCTOBER 19, 2024

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. This change is revolutionary in terms of marketing channels and how businesses analyze and respond to consumer behavior. Companies that leverage white label digital marketing services can effectively extend their capabilities.

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CIO

JUNE 8, 2023

I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years.

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Hacker Earth Developers Blog

OCTOBER 10, 2024

We’ll also explore some killer strategies for sourcing and engaging with potential candidates, so you’ll always have a strong pool to choose from. Sourcing Superstars: Strategies for finding the best and brightest. Social Media Platforms: Platforms like LinkedIn are excellent for targeted sourcing.

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CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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TechCrunch

JANUARY 19, 2021

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. Whether the marketing team needs industry experience. How to source and evaluate talent for the marketing team.

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TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

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Crunchbase News

JULY 3, 2024

For growing tech companies aiming to reach profitability, balancing cost reduction with maintaining high-quality products and services is crucial, especially when most expenses are tied up in manpower, marketing, sales and R&D. Optimize marketing and sales expenditures Smart spending in marketing can yield big savings and better results.

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Harvard Business Review

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

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Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. market share and supporting product development, according to King. to start Black Swan. .”

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TechCrunch

NOVEMBER 15, 2022

Initially focused on audio editing, Descript launched its first video editing features two years ago, chasing after a digital video market that’s estimated to be worth more than $20 billion. ” AI-powered media editing app Descript lands fresh cash from OpenAI by Kyle Wiggers originally published on TechCrunch.

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Hacker Earth Developers Blog

NOVEMBER 22, 2022

Like an onion’s skin, recruiters uncover multiple layers in their recruitment process: sourcing, screening, and evaluation to find the best talent with the modern tech recruiting strategies that gel into your organization. 10 tech recruiting strategies to find the right technology talent. You create a job description ?

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TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

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Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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Perficient

SEPTEMBER 16, 2024

Change is the Norm Retail leaders have always been adept at understanding and adapting to rapidly shifting markets. Ultimately, change is the norm in retail, and an incredibly recent innovation and driver of change is the invention of retail media networks. What does this have to do with Influencers? How does any of this relate to AI?

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TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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AWS Machine Learning - AI

OCTOBER 16, 2024

This post was co-written with Lucas Desard, Tom Lauwers, and Sam Landuydt from DPG Media. DPG Media is a leading media company in Benelux operating multiple online platforms and TV channels. DPG Media’s VTM GO platform alone offers over 500 days of non-stop content.

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TechCrunch

JANUARY 17, 2023

It’s getting ripped to shreds on social media, which means people watched, so we can expect more to come. Similarly, cost-effective IP management strategies can fortify startup valuations over the long-term , according to Kyle Graves, counsel at Snell & Wilmer, but only if founders are vigilant. Have you ever conducted an audit?

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TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Kaseya

JANUARY 27, 2023

Managed service providers (MSPs) are increasingly investing in social media as part of their digital marketing strategies and for good reason. Between 2021 and 2022, social media users increased by more than 10%, with users spending an average of 2 hours and 27 minutes between messaging apps and social media platforms.

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