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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. million in pre-Series A funding.

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. The company launched in 2018 along with Gushcloud International, an influencer marketing firm. Ulta Beauty launches a fund, showcasing the resilience of corporate venture capital.

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Image Credits: Social Chat.

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How startups can produce social content that actually resonates

TechCrunch

Social media can be a great tool for startups to gain visibility and garner a following among investors and customers, but coming up with a winning strategy may seem like a daunting task. Social media can be a hard place for startups operating with lean teams and resources.

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Backed by former Facebook and Twitter execs, Tagg launches social branding app for Gen Z

TechCrunch

Gen Z isn’t satisfied with the social media they grew up with, so they’re building the apps that they want to use. It’s like a link-in-bio service, but with a social element that encourages young creatives to connect, collaborate and develop friendships. Image Credits: Tagg.

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How social commerce is bridging Southeast Asia’s infrastructure gaps

TechCrunch

Conceptually, social commerce isn’t new — it has existed in some form ever since people have made recommendations to each other. Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.

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New social investment platform Follow taps influencers to mirror their investment strategies

TechCrunch

The new social investment platform enables users to subscribe to a creator’s financial feed and set up an investment portfolio that mimics that particular person’s investment strategy. Social investing is not a new concept. The size of the market is huge,” he told TechCrunch. Our biggest competitor is inertia. equities to U.S.

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