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Why Marketers Are Spending Less on Social Media

Harvard Business Review

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

This quiet but important change meant that a long-closed marketing avenue for crypto products was now open. But what are best practices for crypto marketers in general? Kris Ruby, CEO of Ruby Media Group. ‘The real opportunity is SEO/organic’ Many marketers have given up on Facebook entirely. What’s Facebook?”

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. The company launched in 2018 along with Gushcloud International, an influencer marketing firm. Ulta Beauty launches a fund, showcasing the resilience of corporate venture capital.

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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. million in pre-Series A funding.

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Social media giants urged to tackle data-scraping privacy risks

TechCrunch

’s ICO, Canada’s OPC and Hong Kong’s OPCPD, has urged mainstream social media platforms to protect users’ public posts from scraping — warning they face a legal responsibility to do so in most markets. And be used to pump out unwanted direct marketing or spam.

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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. So there could soon be a bunch of apps built atop its network touting social networking services without the meddling hand of Big Tech.

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Scooters and social media companies are surprising IPO candidates

TechCrunch

Also in our Deals of the Week category was news form a former WeWork denizen that wants to help you plan a tiny home, and notes on how Klarna has wound up finding a huge market in the United States. Scooters and social media companies are surprising IPO candidates by Natasha Mascarenhas originally published on TechCrunch

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