TechCrunch

MARCH 21, 2022

Around 2003, as blogs began to take hold in the internet psyche , it became clear that these writing tools could be more than an outlet for an individual’s ruminations — they also had vast potential for business and marketing. It turns out that writing a corporate blog was just the first step in a longer, broader media journey.

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TechCrunch

FEBRUARY 4, 2021

Marketing software company HubSpot is acquiring The Hustle , the business and tech media startup behind the popular newsletter of the same name. We've had lots of media co's try to buy us. We've had lots of media co's try to buy us. Most ad 1st media companies are dying. We said no.

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TechCrunch

NOVEMBER 16, 2022

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. The company launched in 2018 along with Gushcloud International, an influencer marketing firm. It operates in the United States, South Korea, Singapore, the Philippines and Indonesia.

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TechCrunch

DECEMBER 22, 2020

Group Nine Media — which owns Thrillist, NowThis, The Dodo, Seeker and PopSugar — is the latest company to form a SPAC, according to a filing with the SEC. These blank-check corporations, as they’re also known, have become a popular way to raise money from the public markets.

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TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 6 reasons why reporters aren’t interested in your content marketing. More posts by this contributor.

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CIO

AUGUST 2, 2024

En la quinta edición del Informe Ascendant de Minsait se revela que el 67% de las empresas del sector ya está utilizando esta tecnología para mejorar la eficiencia de sus procesos internos , y que los casos de uso varían desde el marketing , hasta la optimización de redes, pasando por la experiencia y atención del cliente.

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TechCrunch

JANUARY 21, 2021

Hims is going to SPAC itself onto the public markets , which should prove interesting for other D2C startups eyeing the same move. billion from Amazon and others, and Bolt Mobility expanding to new markets. equitypod@techcrunch.com is your friend and we are listening. startups , something that we delighted in chewing on.

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TechCrunch

AUGUST 27, 2021

What a busy week in the world of media liquidity. The business publication’s news follows BuzzFeed’s journey to the public markets through a blank-check company. Hot media liquidity summer? The Exchange explores startups, markets and money. That’s a sentence you don’t get to write often.

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TechCrunch

NOVEMBER 10, 2022

Amagi, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a large new funding round as it looks to expand its tech offerings and invest in AI-powered personalization stack. General Atlantic values media tech Amagi at $1.4 Its clients include NBCUniversal, Warner Bros.

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TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

NOVEMBER 23, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. Share on Twitter. It’s not newsworthy.

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N2Growth Blog

NOVEMBER 13, 2024

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Social media also facilitates two-way communication, allowing for real-time interactions that can enhance the candidate experience.

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TechCrunch

AUGUST 21, 2022

Everybody talks about this total addressable market, right? The Signal, whose most other founding members including Venkat Ananth and Patanjali Pahwa are also journalists, is the latest independent media venture in the South Asian nation, which is the one of the world’s largest news markets. But unlike the U.S.

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TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

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TechCrunch

SEPTEMBER 15, 2022

Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 “Rephrase’s growth comes at a time when many industries are looking for automated and scalable video solutions to business functions, especially sales and marketing. To date, the startup has raised $12.5

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TechCrunch

SEPTEMBER 29, 2022

Regie.ai , a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures and prominent angel investors.

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TechCrunch

JULY 25, 2022

Snap, the parent company of the popular Snapchat social media service, reported earnings last week that investors rejected. The Exchange explores startups, markets and money. Given the sheer number of mega-tech companies that are betting on the advertising market, the news matters.

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TechCrunch

DECEMBER 19, 2023

We last wrote about Breakr — a platform that connects record labels, artists and brands with social media influencers to run mass campaigns in a programmatic way — when it closed a $4.2 million round in 2021. In the past two years, Breakr has onboarded over 30,000 influencers and managed more than $3.5

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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Marketing How To Metrics Education 246

N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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TechCrunch

FEBRUARY 1, 2022

s Seneca Learning and Spain-based Tus Media Group in a move which extends its reach into areas not previously touched by the Austrian unicorn. Seneca provides algorithmic learning content while Tus Media is an open tutoring marketplace. Tus Media was also privately owned, with unspecified backing from Barcelona-based investor Redarbor.

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CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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TechCrunch

MARCH 9, 2021

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. As we reported in January , the idea for Capsule started with a tweet that almost immediately pulled in a pre-seed raise of $100k.

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TechCrunch

JANUARY 29, 2021

Chefclub has been building a major media brand on social media platforms. It has attracted a huge audience that doesn’t look bad next to well-funded media brands Tastemade and Tasty. Finally, the startup plans to enter a new market — consumer-packaged goods. That’s why having Groupe SEB as an investor makes sense.

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TechCrunch

NOVEMBER 15, 2022

Initially focused on audio editing, Descript launched its first video editing features two years ago, chasing after a digital video market that’s estimated to be worth more than $20 billion. ” AI-powered media editing app Descript lands fresh cash from OpenAI by Kyle Wiggers originally published on TechCrunch.

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TechCrunch

FEBRUARY 6, 2023

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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Perficient

SEPTEMBER 16, 2024

Change is the Norm Retail leaders have always been adept at understanding and adapting to rapidly shifting markets. Ultimately, change is the norm in retail, and an incredibly recent innovation and driver of change is the invention of retail media networks. What does this have to do with Influencers? How does any of this relate to AI?

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N2Growth Blog

SEPTEMBER 5, 2024

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

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TechCrunch

FEBRUARY 24, 2023

Also in our Deals of the Week category was news form a former WeWork denizen that wants to help you plan a tiny home, and notes on how Klarna has wound up finding a huge market in the United States. Scooters and social media companies are surprising IPO candidates by Natasha Mascarenhas originally published on TechCrunch

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TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then.

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AWS Machine Learning - AI

OCTOBER 16, 2024

This post was co-written with Lucas Desard, Tom Lauwers, and Sam Landuydt from DPG Media. DPG Media is a leading media company in Benelux operating multiple online platforms and TV channels. DPG Media’s VTM GO platform alone offers over 500 days of non-stop content.

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TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. market share and supporting product development, according to King. to start Black Swan. .”

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TechCrunch

NOVEMBER 3, 2021

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

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TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

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