TechCrunch

DECEMBER 11, 2023

Omidyar Network, backed by eBay founder Pierre Omidyar, plans to shut down its India operations, two sources familiar with the matter told TechCrunch, in a stunning development for the venture firm that has backed nearly 75 startups in the South Asian market. All rights reserved. For personal use only.

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CIO

AUGUST 30, 2024

How about helping sales and marketing create new collateral? Your data, your datacenter, your rules The smart play is to place some bets that can help move your business forward. Is your priority automating IT workstreams? LLMs can help generate code and basic programs. GenAI chat applications and copilots are perfect for this, too.

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Marketing Data Artificial Inteligence Open Source 305

TechCrunch

AUGUST 26, 2021

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

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B2B Marketing Fashion Research 359

CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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TechCrunch

FEBRUARY 14, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor 4 video content tips for your startup’s growth marketing Teach yourself growth marketing: Which metrics really matter?

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TechCrunch

APRIL 28, 2023

For example, Attentive’s cease-and-desist letter complained about the timeline in Postscript’s marketing, which says that former customer BUBS Naturals was a customer of Attentive for three years when Attentive says BUBs was a customer for roughly half as long. Postscript is making gains in the market.

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Marketing Company Case Study Mobile 234

CIO

AUGUST 2, 2024

En la quinta edición del Informe Ascendant de Minsait se revela que el 67% de las empresas del sector ya está utilizando esta tecnología para mejorar la eficiencia de sus procesos internos , y que los casos de uso varían desde el marketing , hasta la optimización de redes, pasando por la experiencia y atención del cliente.

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TechCrunch

FEBRUARY 1, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Launching a paid acquisition channel.

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Metrics Marketing Exercises .Net 239

Harvard Business Review

OCTOBER 14, 2024

marketing leaders found that social media investments have declined to their lowest level in seven years. Researchers leverage their findings to offer suggestions to marketers on how to overcome past strategy misalignment in order to continue to benefit from social media’s immediacy and pervasiveness, including through the use of Gen AI.

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Media Social Marketing Retail 125

Martin Fowler

AUGUST 24, 2023

This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes. Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests.

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TechCrunch

FEBRUARY 27, 2023

Emily Kramer is well known in the marketing world, both for her professional expertise and her voice. The entrepreneur was Carta’s former VP of marketing and made headlines in 2020 when she filed a lawsuit that accused the company of gender discrimination, retaliation, wrongful termination and of violating the California Equal Pay Act.

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Marketing Games Company Network 188

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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TechCrunch

DECEMBER 18, 2023

The potential of India, it seems, is simply to ripe to ignore and not just because it’s the world’s biggest two-wheeler market, where 15–20 million new two-wheelers hit roads every year. Gogoro co-founder and CEO Horace Luke wants to “go big” in India even as the Taiwanese company faces challenges in its home country.

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Marketing Company Transportation 276

Harvard Business Review

AUGUST 26, 2024

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms.

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Marketing B2B Research Analytics 110

TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

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Marketing Generative AI Apparel Technical Review 227

TechCrunch

MARCH 2, 2023

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

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TechCrunch

OCTOBER 28, 2023

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

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Social Marketing B2B Retail 292

TechCrunch

NOVEMBER 16, 2023

The crypto market and overall ecosystem may be showing signs of recovery after a prolonged bear market. Welcome back to Chain Reaction. © 2023 TechCrunch. All rights reserved. For personal use only.

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Marketing 302

TechCrunch

JULY 18, 2022

Parsing the latest data on the startup fundraising market in Q2, TechCrunch has explored the global perspective , taken a closer look at fintech , asked how much dry powder VCs have and brought the latest from unicorn land. The Exchange explores startups, markets and money. But we are not yet done.

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TechCrunch

FEBRUARY 27, 2023

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies.

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Marketing B2B Metrics Strategy 238

TechCrunch

OCTOBER 9, 2022

Gartner predicts that while the RPA market will reach $2.9 Is the RPA market in trouble? . “We’re using AI and intelligent automation to design tech that’s accessible to everyone — all kinds of business leaders, managers and citizen developers.” compared to the year prior. Assuming the $2.9

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TechCrunch

DECEMBER 27, 2022

Great companies like Nubank, Inter, Gympass, Quinto Andar and several others were in their early innings at the time, but the market dislocation did not last long. Latin America became the fastest-growing VC region globally, and the market expanded to $16 billion in 2021.

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Marketing Technical Review Internet Course 238

TechCrunch

AUGUST 27, 2023

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 To sum it up, digital mortgage lender Better.com made its public debut on August 24.

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Marketing Fintech Banking Weak Development Team 227

Perficient

MARCH 6, 2024

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Healthcare Marketing Cloud Analytics 122

N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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Marketing Artificial Inteligence Artificial Intelligence Advertising 88

TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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Marketing Metrics Testing Media 256

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Marketing B2B Weak Development Team Analytics 324

TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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Video Marketing Film Social 226

Harvard Business Review

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

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Marketing Internet Strategy Network 143

TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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Marketing How To Metrics Education 246