Marketing Related Topics 
CIO
OCTOBER 23, 2024
Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?
CIO
NOVEMBER 4, 2024
This allows organizations to maximize resources and accelerate time to market. Additionally, 90% of respondents intend to purchase or leverage existing AI models, including open-source options, when building AI applications, while only 10% plan to develop their own.
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N2Growth Blog
DECEMBER 4, 2024
In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.
N2Growth Blog
NOVEMBER 13, 2024
To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. The post Strategies for Attracting and Retaining Top Talent in a Competitive Market appeared first on N2Growth.
Advertiser: Procom Services
It highlights key market dynamics such as the growing demand for remote work, skills-based hiring, and flexible staffing solutions. Download the guide to navigate 2024’s talent market with confidence. Download today!
Crunchbase News
NOVEMBER 27, 2024
and Europe still dominate the headlines, but quietly (and in fact increasingly noisily) other investors in emerging markets are honing their craft in contrasting circumstances. Unsurprisingly for an emerging VC market, competition is particularly pronounced in the earlier stages. Fund managers in the U.S.
Crunchbase News
FEBRUARY 18, 2025
Marketing and personalization startup Hightouch locked up an $80 million Series C led by Sapphire Ventures , minting it as a new unicorn at a $1.2 Hightouchs AI Decisioning product allows marketers to synchronize data and then let AI agents decide what messages and/or experiences to send each customer personalizing the marketing effort.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Prototyping & UX 🛠 Get step-by-step guidance on building prototypes and designing user interfaces that maximize LLM usability.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
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