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How and when to hire your first product manager

TechCrunch

Of these positions, product management might be one of the most elusive — and key — roles to fill. Product management might be one of the most elusive — and key — roles to fill. We spoke to startup founders and operators to get their thoughts about how and when they hired their first product manager.

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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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H1 2022 cybersecurity product-led growth market map

TechCrunch

Ross Haleliuk is a venture capitalist and head of product at LimaCharlie.io. Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. What’s pushing cybersecurity companies to adopt product-led growth?

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

Marketing 241
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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

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Practical Skills for The AI Product Manager

O'Reilly Media - Ideas

In our previous article, What You Need to Know About Product Management for AI , we discussed the need for an AI Product Manager. In this article, we shift our focus to the AI Product Manager’s skill set, as it is applied to day to day work in the design, development, and maintenance of AI products.

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Three Keys to Product Management Success

Lead on Purpose

As product managers you have a significant responsibility for the success of your company. With all the meetings, floods of email, and requirements to manage, the thought of spending time on areas of strategic focus can seem overwhelming. Work with the sales team; understand how they sell your products.