The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives
Xebia
FEBRUARY 15, 2024
Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)
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