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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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Brazil’s Nuvemshop raises $500M at a $3.1B valuation months after last raise

TechCrunch

Virtually every KPI tripled in the company in 2020 as the world saw a massive transition to online, and Nuvemshop’s platform was home to 14 million transactions last year, according to Sosa. Accel Partner Ethan Choi believes the Latin American e-commerce market has the potential to be just as big as the U.S. market in the future.

KPI 258
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Steps taken to build Sevita’s first enterprise data platform

CIO

We’re doing KPI visualization and trend analysis, and highlighting variances over time. For our pediatrics business, we’re using data to improve our marketing efforts to better recruit foster care providers, and to help us see where the greatest needs are by state, region, and program. How is the new platform helping?

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Pitch Deck Teardown: Juro’s $23M Series B deck

TechCrunch

If Juro has ‘number of contracts signed’ as its most important KPI, this graph is exceptional. And goodness, is it ever — that’s as exponential a graph as you will see for any startup, and if Juro has “number of contracts signed” as its most important KPI, this graph is exceptional. Image credit : Juro.

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Nuvemshop, LatAm’s answer to Shopify, raises $90M in Accel-led Series D

TechCrunch

Virtually every KPI tripled in the company in 2020 as the world saw a massive transition to online, and Nuvemshop’s platform was home to 14 million transactions last year, according to Sosa. On top of that, the $85 billion e-commerce market in Latin America is growing rapidly with projections of it reaching $116.2 billion in 2023. “In

KPI 272
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What most startup founders get wrong about financial projections

TechCrunch

Venture-backed startups work on risky, aggressive capital deployment, often operating at a loss for years as they pursue expansion and market dominance. This means that runway is a critical KPI that founders need to keep an eye on for every single financial decision.

KPI 248
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Digital KPIs: The secret to measuring transformational success

CIO

The culture transformation and evolutions in digital core competencies that CIOs target as their new collaborative operating models require KPIs to guide executives on where to focus leadership efforts, communications, and process improvements. As a result, outcome-based metrics should be your guide.

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