article thumbnail

TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize by Catherine Shu originally published on TechCrunch.

Strategy 239
article thumbnail

Twitter ‘acqui-hires’ the team from subscription news app, Brief

TechCrunch

As part of its current M&A strategy, the company is on the hunt for acquiring talent that will complement its existing teams and help to accelerate its product developments. Twitter’s acquisition strategy: Eat the public conversation. Twitter says it proactively reached out to Brief with its offer.

Journal 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand journalism 101: Tell a Better Story

Women on Business

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. The real win—when done right—is an increased level of trust.

Journal 97
article thumbnail

4 keys to international expansion

TechCrunch

Adopt a “hire slow, fire fast” mentality for your expansion strategy. Our team at Heartcore Capital use the following framework and learnings to guide internationalization strategies for our portfolio companies. Don’t be afraid to pull the plug if things don’t work out. When is the right time to start?

Internet 319
article thumbnail

Noom lays off more employees amid CFO departure

TechCrunch

” Noom declined to answer questions regarding scale of layoffs, separation packages, and strategy beyond this statement. In 2020, Noom hit $400 million in revenue using this strategy. Its current website shows a glimpse of how Noom thinks, or at least thought, about coaching as its strategy.

Coaching 251
article thumbnail

7 Ways to Deal with Employees Who Drive You Crazy

Let's Grow Leaders

If you’re just tuning in, I’ve been teaching an MBA course on Managing Difficult Employees and gave these “students” (read that, really smart working millennials with big jobs in our nation’s capital) “homework” to developing an approach to manage their difficult employee and to journal about it.

Journal 199
article thumbnail

With a new focus on marketing software, NewsCred relaunches as Welcome

TechCrunch

Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. Eventually, this led the company to sell its content services business to business journalism company Industry Dive and its owner Falfurrias Capital Partners over the summer.