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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize by Catherine Shu originally published on TechCrunch.

Strategy 239
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With a new focus on marketing software, NewsCred relaunches as Welcome

TechCrunch

Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business , Islam said NewsCred has been increasingly focused on building a broader software platform for marketers (a platform that it uses itself).

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Salesforce-Informatica acquisition talks falls through: Report

CIO

That the talks about the deal had come to a close was reported by The Wall Street Journal (WSJ) and Reuters , citing an anonymous source. According to analysts, if the deal went through, it would not only mean consolidation in the iPaaS market but also a new revenue source for Salesforce. Salesforce.com, Technology Industry

Report 277
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Building and managing an IT team for survival

CIO

Welch: “A vision, strategy, and values are key to building a team with the right culture. Gray: “One of the less-than-obvious factors that a CIO should be mindful of is how market forces might drive technology evolution in a particular direction. Then build a strategy to help reduce that pain. Find out their pains.

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Covariant, MassRobotics and The Engine discuss the road from lab to market at TC Sessions: Robotics

TechCrunch

In a session entitled “From Cage to Stage: Commercializing AI and Robotics,” the panel will share their considerable experience in what it takes to move a robot or AI process from the lab to market. Abbeel’s work has been featured in the New York Times, Wall Street Journal, BBC, Rolling Stone, Wired, Tech Review and (of course) TechCrunch.

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Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

CIO

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. This challenge requires tools with capabilities outside of what MuleSoft and Tableau can offer,” Park explained.

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The delivery market is coming down from its pandemic highs

TechCrunch

Instacart, citing “market turbulence,” last month slashed its valuation by 40% and slowed hiring. “The good delivery companies can slow their spend in growth areas like hiring and marketing and become profitable almost immediately. ” But promotions and marketing are eating away at these margins.

Marketing 246