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How social commerce is bridging Southeast Asia’s infrastructure gaps

TechCrunch

Conceptually, social commerce isn’t new — it has existed in some form ever since people have made recommendations to each other. Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.

Social 245
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Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app

TechCrunch

Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Translating that to today’s internet landscape in regions like Europe and the U.S.

Social 244
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Demand Curve: How to get social proof that grows your startup

TechCrunch

Nick writes actionable growth marketing insights as head of content at Demand Curve. Demand Curve: 10 lies you’ve been told about marketing. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. How businesses use social proof.

Social 248
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Indian social network Public App raises $41 million

TechCrunch

Public App, a location-based social network that connects individuals to people in their vicinity, has raised $41 million in a new round, just six months after securing $35 million as the hyper-local Indian startup looks to expand its presence in the world’s second-largest internet market.

Social 275
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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. So there could soon be a bunch of apps built atop its network touting social networking services without the meddling hand of Big Tech.

Media 246
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The New Rules of Marketing Across Channels

Harvard Business Review

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 142
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Virtual social network IMVU raises $35M from China’s NetEase and others

TechCrunch

The line between social networking and gaming is increasingly blurring , and internet incumbents are taking notice. NetEase, the second-largest gaming company in China (behind Tencent), is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California.