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Why so many SaaS companies are launching their own media operations

TechCrunch

Around 2003, as blogs began to take hold in the internet psyche , it became clear that these writing tools could be more than an outlet for an individual’s ruminations — they also had vast potential for business and marketing. It turns out that writing a corporate blog was just the first step in a longer, broader media journey.

Media 245
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‘Marketing’, experiencia del cliente y optimización de redes: ¿cómo usan la IA las telcos?

CIO

En la quinta edición del Informe Ascendant de Minsait se revela que el 67% de las empresas del sector ya está utilizando esta tecnología para mejorar la eficiencia de sus procesos internos , y que los casos de uso varían desde el marketing , hasta la optimización de redes, pasando por la experiencia y atención del cliente.

Marketing 289
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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. DFINITY raises $102M from a16z and Polychain for a decentralised ‘Internet Computer’ to rival AWS.

Media 246
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New media venture in India helping readers discern signal from noise

TechCrunch

Everybody talks about this total addressable market, right? The Signal, whose most other founding members including Venkat Ananth and Patanjali Pahwa are also journalists, is the latest independent media venture in the South Asian nation, which is the one of the world’s largest news markets. But unlike the U.S.

Media 211
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The New Rules of Marketing Across Channels

Harvard Business Review

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 143
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Catch&Release raises $14M to help marketers find and license content from across the web

TechCrunch

Stock media and video services are moving in this direction themselves, for example by introducing their own libraries of user-generated content. “This isn’t just about UGC, this is about tapping into the creative potential of the internet,” she said. Image Credits: Catch&Release.

Marketing 247
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.