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Why so many SaaS companies are launching their own media operations

TechCrunch

Around 2003, as blogs began to take hold in the internet psyche , it became clear that these writing tools could be more than an outlet for an individual’s ruminations — they also had vast potential for business and marketing. It turns out that writing a corporate blog was just the first step in a longer, broader media journey.

Media 245
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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. DFINITY raises $102M from a16z and Polychain for a decentralised ‘Internet Computer’ to rival AWS.

Media 246
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Catch&Release raises $14M to help marketers find and license content from across the web

TechCrunch

Stock media and video services are moving in this direction themselves, for example by introducing their own libraries of user-generated content. “This isn’t just about UGC, this is about tapping into the creative potential of the internet,” she said. Image Credits: Catch&Release.

Marketing 247
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

Marketing 217
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Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

TechCrunch

Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed , a location marketing company based out of Los Angeles, to continue scaling its business. The funding is being led by London-based investor Bregal Milestone, with Level Equity, United Internet and Uberall management also participating.

Marketing 252
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Trust dashboard. E-commerce sales in the U.S.

Marketing 246
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New media venture in India helping readers discern signal from noise

TechCrunch

Everybody talks about this total addressable market, right? The Signal, whose most other founding members including Venkat Ananth and Patanjali Pahwa are also journalists, is the latest independent media venture in the South Asian nation, which is the one of the world’s largest news markets. But unlike the U.S.

Media 211