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Why so many SaaS companies are launching their own media operations

TechCrunch

Around 2003, as blogs began to take hold in the internet psyche , it became clear that these writing tools could be more than an outlet for an individual’s ruminations — they also had vast potential for business and marketing. It turns out that writing a corporate blog was just the first step in a longer, broader media journey.

Media 245
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‘Marketing’, experiencia del cliente y optimización de redes: ¿cómo usan la IA las telcos?

CIO

En la quinta edición del Informe Ascendant de Minsait se revela que el 67% de las empresas del sector ya está utilizando esta tecnología para mejorar la eficiencia de sus procesos internos , y que los casos de uso varían desde el marketing , hasta la optimización de redes, pasando por la experiencia y atención del cliente.

Marketing 289
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Social media giants urged to tackle data-scraping privacy risks

TechCrunch

.’s ICO, Canada’s OPC and Hong Kong’s OPCPD, has urged mainstream social media platforms to protect users’ public posts from scraping — warning they face a legal responsibility to do so in most markets. And be used to pump out unwanted direct marketing or spam.

Media 220
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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. ” Cryptocat author gets insanely fast backing to build P2P tech for social media. DFINITY raises $102M from a16z and Polychain for a decentralised ‘Internet Computer’ to rival AWS.

Media 246
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What CIOs everywhere can learn from Canada’s nationwide internet outage

CIO

On July 8, 2022, a botched maintenance update on the Rogers ISP network in Canada crashed internet access across the country for at least 12 hours, with some customers experiencing problems for days afterward. The nationwide outage affected phone and internet service for about 12.2 This has had a ripple effect through the market.”.

Internet 279
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New media venture in India helping readers discern signal from noise

TechCrunch

Everybody talks about this total addressable market, right? The Signal, whose most other founding members including Venkat Ananth and Patanjali Pahwa are also journalists, is the latest independent media venture in the South Asian nation, which is the one of the world’s largest news markets. But unlike the U.S.

Media 211
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The New Rules of Marketing Across Channels

Harvard Business Review

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 141