Storytelling for CIOs: From niche to bestseller
CIO
JANUARY 17, 2024
In one, he mocked up a cover of the Financial Times , showing the company’s stock soaring and praising its technologically enabled innovations. I used figures of speech and financial terms they understood, and I kept well away from technical jargon because that wasn’t my audience. Is this the promis’d end? So, what happens next?
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