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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324
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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

In today’s rapidly evolving technological landscape, the role of the CIO has transcended simply managing IT infrastructure to becoming a pivotal player in enabling business strategy. This article delves into the six steps of delivering a successful IT strategy.

Strategy 200
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Leveraging Technology for Smarter Hiring Embracing technology is imperative for optimizing talent acquisition strategies.

Strategy 163
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A blueprint for successfully executing business-aligned IT strategies

CIO

In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Effective IT strategy requires not just technical expertise but a focus on adaptability and customer-centricity, enabling organizations to stay ahead in a fast-changing marketplace.

Strategy 182
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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data? Join our webinar as we delve into customer feedback strategies and explore diverse methods for gathering and organizing feedback.

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CIOs rethink all-in cloud strategies

CIO

Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.” Any organization of size, dealing with diverse technology, is doing their company a disservice if a public cloud–only strategy is their ultimate end goal,” says Brian Shields, SVP and CTO of Boston Red Sox and Fenway Sports Management.

Strategy 216
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How to build a sales development representative strategy that will fill your B2B pipeline

TechCrunch

Mike Tong Contributor Share on Twitter Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital. They are important even at an early stage or in ‘sales allergic’ industries like DevOps or ITOps.

B2B 246
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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5 Tips to Advance Your Career as a Technical Recruiter

Just as the tech industry revolves around innovation, so does technical recruiting. Modern recruiters must commit to actively adapting and advancing their hiring strategies to advance their careers by attracting top candidates in a competitive landscape. Market trends that’ll increase your response rate.

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Join Mark Ridley, Owner and Founder of Ridley Industries, as he illustrates why product development should be driven by a deep understanding of the customer's needs, their propensity to pay for a service and how much it will cost to deliver. How do you help your engineers get on board with buying instead of building?