When it comes to early-stage growth marketing, it’s often better to imitate than innovate
TechCrunch
MARCH 20, 2023
Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. While trying to gain traction in the early years, most of your time and attention should be focused on imitating successful marketing tactics.
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