If you’re a bootstrapped startup, turn to user-centered design to thrive during adversity
TechCrunch
DECEMBER 5, 2022
In normal economic times, the use (or lack) of UCD can greatly influence the success or failure of a project. Up until 2022, the capital markets were such that any team with a good idea and reasonable business plan could get funding to launch a new product. In this more fiscally constrained environment, the stakes are even higher.
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