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It’s been a long time since it became obvious that to develop and stay competitive, businesses have to support their decision-making with data. So, the aim of this article is to describe the main KPIs typically adopted by hotels to support their business analysis. But, easier said than done. Occupancy rate. What does it show?
The Average Daily Rate (ADR) — one of the leading hotelKPIs for gauging performance and profit — has gained considerable importance, and for a reason. We also investigate predicting ADR through machine learning and strategies to enhance this KPI. Example 1: Small boutique hotel. What is ADR?
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