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Krafton says it has invested over $100 million in India and wants to become more than just a gaming company

TechCrunch

Krafton, the brand behind some of the world’s most popular video games, says it has already deployed the $100 million it had committed to the Indian market two years ago in the South Asian nation and is gearing up to launch several new titles in the country. million in Nodwin Gaming in March 2021. $9

Games 195
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Behind the scenes: The daily impact of genAI at Hamburg’s largest gaming company

CIO

The games industry is no exception. After all, generative AI (genAI) is fundamentally changing both the way games are developed and the gaming experience itself. AI plays a particularly important role in the early phase of game development, when new ideas are being developed, and initial concepts are taking shape.

Games 147
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5 questions startups should consider before making their first marketing hire

TechCrunch

Which channels are proving the most efficient from a customer acquisition, conversion, retention, engagement, whatever your key KPI is, perspective? 5 ways to raise your startup’s PR game. If you’ve done some marketing experimentation previously, have there been any bright spots?

Marketing 273
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Pitch Deck Teardown: Rokoko’s $3M strategic extension deck

TechCrunch

Financial projections (redacted). “Rokoko at a glance” — KPI slide. “Fundraising history” — fundraising journey slide, with valuations. It’s not hard to imagine that that’s true for games, animated movies, and much more. Closing slide. Three things to love. A big market with big adjacent markets.

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Is your IT service management strategy empowering your employees or getting in their way?

CIO

While lower times indicate higher efficiency, note that this system can be gamed with automated responses. For the full picture, it’s better to measure the response time of human agents along with other KPIs in this list. Average First Response Time: Tracks the time taken by an agent to respond to a request or incident report.

Strategy 174
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Pitch Deck Teardown: Northspyre’s $25 million Series B deck

TechCrunch

If you are eBay, your market size isn’t the list price of all of the sneakers, video games and cars listed on the site; it’s the buyer’s fees and sales commissions of the same. In other words: The market size for eBay for the sale of a single PlayStation 5 is probably around $30 or so not $500.

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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Plus, some of these vanity metrics gain significance when paired with a complementary KPI that provides a more realistic view of the business landscape. In the absence of context or the integration of a vanity metric with a relevant KPI, it is nothing more than congratulator y high-fives to oneself.

Metrics 130