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Emotional marketing and an e-mail titan walk into a bar

TechCrunch

Here’s what to know: On Equity, we talked about how these abysmal metrics were both a predicted but still surprising effect of Zoom investing. This disconnect is the conversation no one has during an upmarket — and metrics are one way we can benchmark progress. Let’s talk about gaslighting and fundraising. Men, don’t do this.

Marketing 359
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How DPG Media uses Amazon Bedrock and Amazon Transcribe to enhance video metadata with AI-powered pipelines

AWS Machine Learning - AI

Variability in content volume – They offer a range of content volume, from single-episode films to multi-season series. Word information lost (WIL) – This metric quantifies the amount of information lost due to transcription errors. To evaluate the metadata quality, the team used reference-free LLM metrics, inspired by LangSmith.

Media 107
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Floww raises $6.7M for its data-driven marketplace matching founders with investors, based on merit

TechCrunch

The team consists of Martijn De Wever , founder and CEO of London-based VC Force Over Mass ; Lee Fasciani, co-founder of Territory Projects (the firm behind film graphics and design including “Guardians of the Galaxy” and “BladeRunner 2049”); and CTO Alex Pilsworth, of various fintech startups.

Data 220
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Glass rethinks the smartphone camera through an old-school cinema lens

TechCrunch

Films weren’t always widescreen. Originally they were more likely to be approximately the shape of a 35mm film frame, for obvious reasons. If you matted out the top and bottom, you could project a widescreen image, which people liked — but you were basically just zooming in on a part of the film, which you paid for in detail.

Film 246
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The answers to real estate’s climate tech questions may be all around us

TechCrunch

The film speaks to an existential, albeit preventative, threat to our world, and well, no one seems to care. After all, to get a LEED certification, buildings must hit a performance score combining metrics across several categories including energy, water, waste, transportation and quality.

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4 video content tips for your startup’s growth marketing

TechCrunch

More posts by this contributor Teach yourself growth marketing: Which metrics really matter? These marketplaces make it easy to find talent who can film videos for your startup, and you won’t have to pay a large influencer fee either. It helps to prioritize.

Video 226
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Plastic upcycling startup Novoloop raises $10M Series A extension to accelerate commercialization

TechCrunch

Novoloop will use the $21 million Series A financing to scale-up runs of its chemical process above the 1 metric ton scale and set up a feedstock pretreatment unit in California later this year so that it can get pilot product Oistre thermoplastic polyurethane (TPU) customers faster, Wang told TechCrunch.

Chemicals 249